Why the change to Rakuten.com?

 

Buy.com joined the Rakuten family in 2010, making the joint businesses combined into one of the world's largest online retail marketplaces. We offer consumers more than 90 million products from 38,500 merchants around the globe. Buy.com becoming Rakuten.com is the next step of that relationship as the Rakuten Group increasingly unifies its brand internationally. This transition will open up the Rakuten.com (formerly Buy.com) marketplace to customers globally, as well as introducing merchants and retailers from around the world to its North American customer base. Both its merchants and its consumers will benefit from this open, global market. We are excited at the possibilities to come, and we hope you continue to join us in our global growth.

You can learn more about this exciting transition here.

 

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