Rakuten.com User Experience Research


We would love to read your thoughts and feedback about your online shopping experiences. We want to learn where we need to improve so that we can provide you with an outstanding shopping experience on Rakuten.com. To participate, just head over to our Sign up form...


Sign Up


How it Works


  1. Sign up here! Rakuten Experience Research List.
  2. If you are a good match for the study we will follow up with details such as what the study is all about and scheduling.
  3. Participants may be eligible for compensation (dependent on the type of study). We will be sure to let you know before you commit.




What am I signing up for?


By signing up you are expressing willingness to participate in and provide feedback in one of three studies:


1. Online Survey

We will utilize this survey to gain insight about why you are visiting the site; what you like or dislike about the site; and what you think about new features we have released or intend to release.


2. Remote Usability Study

We will use this study to give us a better understand of how you use our site. This study will include visual observation and conversation.


3. Phone Interview

We will use phone interviews to cultivate a richer understanding of what motivates you to shop on Rakuten.com.



What is the commitment time?


The Online Survey will range from just a few minutes up to 10 minutes. The Remote Usability Study and The Phone Interview will take approximately 45 minutes. This can vary according to different factors such as your personal computer set up (or how much you enjoy talking to us!).


What kind of people are you looking for?


We are looking for shoppers like you! Everyone is welcome to sign up. We appreciate your time and look forward to learning about your shopping experience.


What's in it for you?


  • A sneak preview of 'not yet released' features.
  • Compensation* (such as a Gift Card)  
  • An opportunity to influence the design and user experience of our website.
  • An opportunity to interact with the team that develops and designs Rakuten.com!

*This is dependent on the type of study you are selected to participate in.

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